Amarae Ice Cream

When we started working on the branding for Amarae, we had complete creative freedom, allowing us to shape every detail—from the slogan ‘Brain Freeze never tasted so good’ to the overall look and feel of the brand. Our aim was to create a brand that was full of life.

Every element, from the packaging to the online presence, was designed with the customer experience in mind. We wanted people to instantly recognize Amarae and feel connected to the brand, making it more than just an ice cream, but something that stands out in a crowded market. Each design decision was intentional, focusing on creating an identity that customers will remember long after they’ve enjoyed their last scoop.

Choosing the right colors was an important step. We chose bright, bold colors that immediately catch your attention. These colors weren’t chosen just to look good—they were selected to evoke a sense of joy and playfulness. The logo itself is simple but dynamic, representing the swirl of ice cream, and with its clean and energetic design, brings out the essence of what Amarae is all about—something fresh, memorable, and inviting.

The packaging was another key focus. We wanted it to be more than just functional; it needed to convey the brand’s personality from the moment customers saw it. Every inch of the design was carefully thought out to ensure it communicated the same sense of excitement that comes from enjoying Amarae ice cream. The same approach was taken with the digital presence—whether it’s the website or social media, the goal was to keep things consistent, visually appealing, and true to the brand’s core identity.